We take a Consumer First approach to energy efficiency. A Consumer First approach is a comprehensive whole-house strategy that generates verified energy savings for utility partners. In contrast to a Technology First approach that markets a specific product installation as a distinct program, a Consumer First approach generates savings by empowering consumers to adopt a technology and conservation portfolio optimized to meet their specific needs and incentive requirements.
Our Consumer First approach is distinguished from Technology First approaches by the following elements:
Verifying energy savings through Large Scale Data Analysis, comparing participant usage data against a comparable control group, thus enabling customers to save energy through any mix of technology installations, maintenance and conservation behavior. A whole-house strategy also takes into account interactive effects between energy-saving actions, ensuring the optimal mix of reduction strategies without double counting.
Empowering consumers to earn rewards for saving energy with no required technology investment or paperwork. A graduated engagement strategy enables us to capture customers early on in the program life cycle and leverage a variety of opportunities to continuously increase engagement levels and conversions into audits, retrofits and rebate programs.
Motivating efficient energy decisions, recognizing that consumers often respond in irrational ways. Peer and community comparisons, rewards, lotteries, and other contests supplement or replace traditional rebate and financing buy-down incentives to supercharge engagement and savings.
