Personal Energy Efficiency Rewards
The PEER program is the only Consumer First program that leverages the four key behavioral insights proven to deliver efficiency.The Personal Energy Efficiency Rewards (PEER) Program is a multi-channel energy efficiency program that generates verified energy savings for utility partners through best-practice consumer marketing strategies. Customers receive personalized print and email Energy Savings Reports, access to a program website, and rewards points for saving energy. Savings are verified using best-practice Large Scale Data Analysis evaluation protocols.
The PEER Program captures savings from both passive (opt-out) and active (opt-in) customers. Passive customers are those who receive Energy Savings Reports, but are not members of the online program. Active customers have opted-in to the program website, thus mitigating the need for direct mail and substantially increasing the cost-effectiveness of the program.
Working with utility partners, we send Energy Savings Reports via direct mail and email to an initial target population, tracking savings over time compared to a robust control group. Any customer in the service territory can then opt in to the program website, becoming eligible for rewards and additional savings tools. Through this hybrid opt-out/opt-in strategy, no customer is excluded and our utility partners can capture both broad and deep savings.
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Personalized Recommendations and Insights
We rank hundreds of actions and purchases based on their payback period and popularity. Leveraging millions of data points, customers receive personalized energy recommendations and savings estimates without any survey or audit.
recommendations
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Goal-Setting and Personalized Tracking
We regularly send emails tracking customers' progress in lowering their energy bills and where they are using the most energy.
Progress Tracking
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Financial Rewards for Saving Energy
We issue rewards points to customers based on how much they save, which they can redeem for great discounts at national and local stores.
Rewarding Behavior
Personal Energy Advisorsm Software
Personal Energy Advisorsm powers the PEER Program and can also be used as a stand-alone energy audit and advisory tool. Employing unique hybrid statistical-engineering models, the software calculates personalized energy profiles for each customer and models the savings opportunities from hundreds of actions and purchases.
Personal Energy Advisorsm is the first RESNET-certified online energy survey tool on the market today. RESNET is the leading accreditation body for home energy audit and survey tools. The core analytical engine backing Personal Energy Advisorsm has also been peer-reviewed by leading academics and published in the Journal of Industrial Ecology.
