Social Media Package

So you want to create an engaging experience—around energy use? Let’s face it. Learning how to save money on your electricity bill isn’t as high up on the list as finding a date for the weekend, watching a funny YouTube video, or managing your stock portfolio online. It’s no secret that energy efficiency isn’t the sexiest topic on the web. So what should you do?

Efficiency 2.0 provides innovative social media connecting your customers to their friends, neighbors, colleagues and other like-minded individuals. We link people to other people in a way that educates them around energy efficiency and incentivizes them to lower their energy costs.

So what are you waiting for? Let us help you use the power of people to accelerate your energy efficiency program. Contact us today.

Below are just a few of the highlights that set our social media package apart:

• Online community. Robust online community features including activity feed, messaging service, blogs, automated inviter applications, groups, contests and events. All of these tools are tailored for energy and carbon reductions and are integrated into the Personal Energy AdvisorSM. For example, the carbon footprint of events can be automatically calculated by integrating location, travel-pattern and food preference information for all the guests attending an event. Network members can also communicate and collaborate on strategies to reach energy and carbon goals.
• Contests platform. Your customers, their neighborhoods, towns and companies can create contests around specific actions to reduce energy use, set contest deadlines and judges, and our software automatically tracks and ranks the participants in the contest, announcing a winner at the contest deadline.
• Point system and incentive structures. Sophisticated point system that gives users social status based on energy and carbon reductions. We include both competitive and collaborative incentives that result in interesting and fun interactions with neighbors, friends and co-workers. Your organization can provide additional incentives by translating points into rewards and rebates.
• Geocoding. Geographic location tools that connect users with each other and energy efficiency products and services. Your customers can discover where they can find the nearest green building or energy auditor while connecting with their co-worker for a carpool.
• Content integration. Targeted content is a crucial component to engagement. Our software is built to integrate your content easily and also provide custom content from our editorial team.
• Real-time chat. Chat with your friends, neighbors and colleagues in real-time directly on the utility site.
• Virtual assets. Interactive flash visualizations that communicate your customer’s energy use on their own terms, including virtual worlds and avatars.
• Engaging games to save the planet. Real-time multi-player games aimed at engaging and educating your audience no matter their age and lifestyle. Our custom games increase retention and engagement, enabling targeted messages while building goodwill among your customers. You can donate a 10 pound carbon offset every time your game is played to increase the status of the user.